HHI BRAND IDENTITY GUIDELINE 2022
HHI is an integrated recycling company which believes in resourceful circularity. They believe that a resource revolution will help us rethink the way they handle trash. When speaking to they consumers, these messaging pillars should guide the way they communicate.
Thus, HHI Brand Identity Guide is a document that expresses design language through written and visual communications in a distinct, consistent manner. It is set on a foundation of HHI Brand ViStory and messaging pillars. Use this guide to connect with they consumers and stakeholders.
Design principles should be adhered to in order to create a unified brand experience. However, when exceptions to these guidelines are made, they should be in the spirit of the guide, building towards the brand and its story.
